Meet the Team

The Association is managed by the Board of Directors, led by the Executive Chairman with one non-Executive Director. The Directors are drawn from member companies and are elected to serve a 3 year term of office for a maximum of 2 terms.

The role of our Executive Chairman is to provide dedicated executive leadership and management to ensure the members’ objectives and needs are captured and acted upon, whilst also providing appropriate focus on the wider economic and political challenges facing the sector as a whole.

Alan Howson, Executive Chairman

Alan HowsonAlan has been with the Association since its inception in 2012, initially as a Non-executive Director. He has worked in the ambulance sector for over 25 years, managing the IHCD (and NHS predecessor) training programmes in the UK and overseas.

A well known and respected figure, Alan managed the successful petition for the registration of Paramedics, working closely with the CPSM (now HCPC) and key stakeholders to establish the first register of Paramedics and Paramedic Board.

Alan is strongly committed to working with Directors, member organisations and business partners to fulfill the Associations mission to be the credible, effective and recognised voice of the independent ambulance sector.

In his spare time Alan enjoys attending one and three day horse trials.

Alan Carter, Director

A former founder Director of the IAA, Alan is the Director of Service Development with G4S, having previously been Head of Commissioning Patient Transport Services with Mid Surrey Primary Care Trust.

Alan started his PTS career in 1993 as contract manager for Surrey Ambulance NHS Trust, and brings extensive experience of contract management and procurement, coupled with effective stakeholder management at both operational and strategic levels.

Alan has also been an advisor to the Audit Office and former Office of Deputy Prime Minister on patient transport services.

In his “spare time” Alan has been the resident sports broadcaster for 25 years with Radio Frimley Park, and is also a champion for people to give blood, having personally reached 70 donations and counting!

Andy King, Director

Andy is the owner and Operations Director for Hearts First Ambulance in Hertfordshire, which he took over in 2013, having worked for 8 years for London Ambulance Service.

His company specialises in the patient repatriation in the UK and across Europe, and although out of scope for CQC registration, Andy has achieved CQC registration as a mark of the quality of the services they provide.

Andy holds a degree in Business and Management Accounting.

A Scout Leader of many years standing Andy also sits on his local GP’s Patient Support Group.

Ed Potter, Director

Ed is the Managing Director of Arriva Specialist Mobility (part of Arriva’s UK Bus division), and leads Arriva Transport Solutions (ATSL), a national provider of non-emergency patient transport to the NHS. He is also part of the team developing demand-responsive transport under the ArrivaClick brand.

Ed has worked in healthcare for nine years, having previously held managerial positions at London Ambulance Service where he was Assistant Director of Operations and Head of the Trust’s fleet and logistics department.

In his spare time Ed plays drums (and occasionally sings) with a York-based Dixieland jazz band and a London-based Motown outfit.

Henry Bilinski, Director

Henry is the Chief Executive Office for Healthcare and Transport Services (HATS) and has worked in the transport and logistics sector for over 30 years.

Joining the HATS group in 2008 Henry is responsible for delivering the commercial and operational strategies for the Hats Group covering Patient Transfer Services, Home to School Transport and Courier & Bus services.

He created and drives a service mark and service process through the business referred to as HCE (HATS Customer Experience).

Hayden Newton QAM, non-Executive Director

Hayden NewtonHayden Newton QAM was the Chief Executive Officer of the East of England Ambulance Service for 6 years until early 2013. Whilst at EEAST he was the National Lead for Operations and has undertaken national assurance projects on winter planning, Pandemic Flu, and the London 2012 Olympic and Para-Olympic Games.

Prior to his appointment as a non-Executive Director he was the National Implementation Lead at the Department of Health on the development and implementation of ambulance performance standards. He is also a former Chief Executive of Kent Ambulance Service. He has been Chairman of the Association of Air Ambulances and President of the British Association of Public Communication Officers.

In 2013 Hayden was awarded the Queens Ambulance Medal in the Queens New Year’s honours. He currently runs his own company working with both private and public health care providers.

Jamie Smith, Director

Jamie is the Finance and Operations Director for North West Private Ambulance Liaison Services, based in the north west, having been part of the small team which founded the company in 2012, having worked in an emergency care role within the NHS for 7 years before joining the NWPALS journey.

Jamie was appointed a Director in October 2018, stepping up from his role as Associate Director, part of the Association’s succession planning. He brings perspective,  energy and enthusiasm to the Board, and we look forward to his continued contribution to the IAA going forward.