iaa - Independent Ambulance Association

The voice of the regulated independent ambulance industry

Distinctive IAA Logo


The IAA logo was specifically created by David Marlow Design, a small consultancy in Swindon, to provide members with their own unique mark of distinction and to identify them as being accepted into an organisation which is committed to enhancing the professional integrity of the independent ambulance industry.

The designer was briefed to produce a logo which, every time it was used, it would send a message about the quality of the member’s services and about the value they place on their company and the Association.

Each of its two main elements was selected to reflect these important objectives:

  • The font chosen is called Titillium Text designed by the Italian typographers at the Academy of Fine Arts in Urbino
  • The colours are Pantone 382 C and Pantone 3155 C, non technically described as Egg Yolk and Petrol Green.

Members are required to use the logo at least on their company website but full detailed guidelines for use of the logo on print and online corporate and marketing communications materials are contained in the Members’ Directory of Benefits.